Women Who Inspire – Joanna Austin

JOANNA AUSTIN
CO – FOUNDER, LE MÉTIER DE BEAUTÉ
a celebration of risk taking ladies
DESCRIBE WHAT YOU DO FOR A LIVING.

I am the president of a luxury beauty company, Le Métier de Beauté, a highly curated line of color cosmetics, skincare and treatment products. Le Métier de Beauté, which loosely translates to “the craft of beauty,” is available in more than 100 luxury retailers around
the world.

WHEN YOU WERE YOUNG, WHAT DID YOU WANT TO BE WHEN YOU GREW UP?

I wanted to be a doctor until I learned that there was blood involved. In high school, I turned my attention to journalism and public relations and have worked in related fields ever since.

NAME THREE PERSONAL CHARACTERISTICS THAT HELPED YOU GET TO WHERE YOU ARE TODAY.

Assertive. Self-aware. Intuitive.

Le Métier de Beauté products and a window at Bergdorf Goodman, NYC
HOW DO YOU DEFINE SUCCESS?

Success is learning from failure and moving forward. In building a business (and in life), there are a lot of hiccups, missteps, and duct tape. The trick is not to get hung-up on what went wrong, but learn from the experience and build a better approach for the next time.

HOW DO YOU DEFINE FAILURE?

Failure is a necessary part of the learning curve. Everyone makes mistakes; not learning from them is the real failure.

HAVE YOU EVER MADE A MISTAKE IN YOUR CAREER?

I’ve made many, many mistakes over the years and I would make all of them again. My mistakes and successes have made me who I am today.

Backstage before the Douglas Hannant runway show, September 2012
WHAT ADVICE WOULD YOU GIVE YOUR 21 YEAR-OLD SELF?

Two things: 1) Talk and listen more. In my 20s I wish I had spoken to more women, older than me or further along in their careers, to help me get a better sense of the proverbial road ahead and shape my longer-term goals. And, 2) travel. I didn’t take a semester abroad (big, big, big mistake!) and went straight from college to working full-time. Although I had the chance, I never took time to travel and see the world. Exposure to different people, cultures, and histories is important in the development of perspective and empathy. I’ve been fortunate to travel with my various posts and have spent time in some amazing places – but when you are working, it’s hard to truly immerse yourself in and appreciate another culture.

WHO IS YOUR HERO OR HEROINE? AND WHY.

For her strength, focus and kindness, my mother is my heroine. In the face of adversity – from good ol’ boy politics to fighting ovarian cancer for more than a decade – her grace and poise never ceases to amaze, inspire and motivate me to be a better human being.

Douglas Hannant runway show ~ Make-up by Le Métier de Beauté, September 2012
WHAT TRICKS HAVE YOU LEARNED TO BALANCE LIFE AND WORK?

Forgiveness; forgiving yourself for not meeting self-imposed expectations is liberating and frees you to do and be your best. But the most important “trick” is to find a great partner in life. Mine, my husband, helps me maintain balance, perspective and, possibly and most importantly, a sense of humor.

IF YOU WEREN’T DOING THIS AS A CAREER, WHAT WOULD YOU BE DOING?

With two young boys and a growing company I haven’t had much time to contemplate an alternate career … that said, I am passionate about empowering girls/women to achieve their goals and I am an advocate of anti-bullying and would love to work to further these
causes.

Make-up by Le Métier de Beauté
WHAT IS YOUR FAVORITE CHILDREN’S BOOK AND WHY?

It’s hard to pick just one… When I was a child, I loved the adventures in “Tell Me a Mitzi” by Lore Segal and “In the Night Kitchen” by Maurice Sendak. More recently I discovered, with my boys, a beautifully imaginative and illustrated world created by Chris van Dusen. We started with “If I Built A Car” and our collection continues to grow.

DESCRIBE YOUR PERFECT VACATION

Somewhere slightly remote with breathtaking views – beach or mountains – surrounded by my family, friends, good food, delicious wine, and great conversation.

1) Red Lodge, Montana
It’s a tiny, rustic, mountain town known as the “gateway to Yellowstone National Park” via the death-defying Bear Tooth Highway … I know it as home; it’s where my parents live, where I got married, and where the people smile and say hi to total strangers, because it’s the polite thing to do.

2) Mexico
I traveled to Mexico during college and lived in Cuernavaca for several weeks to study Spanish. I fell in love with the culture, the art, the food and the people.

3) Paris
Because it’s the most romantic city on earth.

4) Texas
Family, friends, my Longhorns, country music, Tex-Mex and margaritas. Need I say more?

5) New York City
No explanation needed.